Google & Locksmiths: A Battle for Visibility and Trust in 2025
This post was first published by Wayne Winton of locksmithledger.com
"Reporting fraudulent listings and strengthening your digital presence are starting points to solving this serious problem."
Wayne Winton
Are you aware that not every listing on Google for a local locksmith is legit? Most of the best looking deals are probably scammers trying to offer you low cost locksmith services, only to charge your card up to 6x what you thought you were going to pay.
With the recent lawsuit and investigation into fraudulent locksmith listings on Google, the spotlight is finally shining on an issue that has plagued our industry for far too long. The fact that Google is beginning to hold scammers accountable for misleading business practices is a significant step in the right direction — but we still have a long road ahead.
Having been deeply involved in this issue for years, I see it as a two-part problem that needs two distinct solutions...
